Goodreads Giveaways: A Change That Costs
Before you can participate in Discussions you have to set up a Goodreads account. Goodreads is a free website for book lovers. Signing up is simple. Just google Goodreads then enter your name, email and a password. Goodreads giveaways have changed. Now an author can giveaway either a print, digital copy or both. The bad side is that it now costs to set up a giveaway.
How to start
To begin using Goodreads, select books you have written, have read or want to read. With each one, add them to “your books”. You can do this by searching for books. If your book is not on Goodreads, you can add it manually. If you have both ebook and paperback, you will have to add them twice. They will have different ISBN’s. You can rate books you have written and or read. Rating a book automatically adds them to your shelves. This is your personal book shelf.
Shelves
You begin with three shelves. Read, meaning you have read the book, currently reading, obvious you are reading it now and to-read, that’s a book you would like to read. I always called it a TBR book, to be read. Goodreads gives a reader or writer the ability to catalogue and put the books on shelves of their own making such as sic/fi, romance, mystery and so on.
Join or start Goodreads Discussions groups.
Discussions can be fun and interesting. To join a group, groups have to be joined before you can join others in the discussions. First, make sure you are on your home page. Hover over Community. A list of places to go will appear the first one is groups. I would suggest joining one group to start. The groups list how many members, when someone last posted and some will say they are closed. If the discussions of the group is not of your liking, pick another group. An email goes out when people post.
Goodreads Giveaway:
In December I was disappointed to learn an author could no longer host giveaways on Goodreads without writing a check to Goodreads which ultimately, I’m guessing, goes to Amazon. It seems this is just one more way to stick it to a struggling author. Now, I haven’t tried this giveaway so I’m surmising things that might not be true. However, in the twenty years I’ve been writing, the success of promotions that cost money are debatable. It has been rare that I’ve been able to recoup the cost of the promotion let alone make money. If Goodreads plans to promote the giveaway this might be successful. I’m going to give this giveaway one try and I’ll let you know if it’s results in a profit or even breaking even.
How do you feel about the change in Goodreads giveaways?
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I’ve done nine giveaways on Goodreads, with the number entering the giveaways ranging from 338 people to 690 people. I usually offer five print books and run the giveaways for about a month. This last time I offered three print books and ran the giveaway for about 10 days and had 613 people enter. Although Goodreads wasn’t charging at that time, I did incur the cost of the print books and postage. Any increase in sales? Not that I noticed.
With my past experience, this doesn’t seem like a good investment. However, Chris, it will be interesting to see what your results are.
It will be interesting. I’m pretty jaded when it comes to paying money for promotions, but I’m always willing to try something once.
I’m fairly new to this book promotion game, but I think anything that gets fresh eyes on a book is a step in the right direction. We spend a lot of time working on our books, spend money on editing and nice covers, so to me it seems short sighted to balk at expending a couple hundred dollars more to promote them. Given the vast morass of novels out there, if you think the book is good enough for readers to recommend it, then the only way for it gain traction is to get it in front of keen readers, which I think most Goodread users are.
Also, I noticed that it is pretty easy to up-vote a book on some of the Goodread lists, especially if the book is in a well defined niche. For example, with only 6 votes, I could get my book into the Top 50 Legal Thrillers. I think people do actually use these lists to find their next read, so it might be worthwhile having authors with RPP pick a list and then have everyone else vote for them.
Eric, could you write a short article on how to do this on Goodreads. Many of our authors are just learning how to use this format to publicize their books. I will be happy to post the article on Tuesdays Tips.
Sure. I’ll email it to you.
Why not just offer your books on you site or offer arcs to your readers with a promise they will review them for you?